A Source Of Inspiration » detective http://www.asourceofinspiration.com Fresh ideas for interactive creativity Fri, 13 Jan 2012 00:28:03 +0000 en hourly 1 Detective Stripes http://www.asourceofinspiration.com/2009/01/22/detective-stripes/ http://www.asourceofinspiration.com/2009/01/22/detective-stripes/#comments Thu, 22 Jan 2009 22:29:45 +0000 Armando Alves http://www.asourceofinspiration.com/?p=1869 Detective Stripes is a hot-site announced this week by Grupo W for Rexona. The interactive plot revolves around a Shaft-like detective whose deodorant leaves no stripes on his impeccable black turtleneck.

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Dani Granatta told me last year he was working on a super secret big project, and i was quite curious to find out about it (altough i suspected it would be for Rexona, based on the teasers).

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The result is linear storytelling experience, with high quality production work. I always loved when digital agencies gives a behind the scenes look on their work, and Grupo W posted the whole making-of, turning the project a lot more interesting. If you don’t have the time to read the whole thing, let me shorten that for you:

  • Real life, photographed storyboard plates
  • 10 days of intense shooting on Mexico city, teaming with Distrito Films
  • A “TakaTakaTan” beat along with an original song for the website soundtrack
  • Lots of green screen shooting, superimposed later on 3D
  • Huge doses of color correction and post production art-direction
  • Amongst other goodies, a Detective Stripes papertoy !

More pictures on Flickr.

Congratulations, Dani & W team!

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