Rui Vieira played a pivotal role on my decision to change from Draftfcb, as i’ve always admired his creative passion and hard work, both as creative Director at Fullsix and lead OFFF organizer. Also, the chance to join a team known by their excellence in interactive advertising and work with some of the largest brands in Portugal helping them plan their long term web strategy, was something i couldn’t resist.

Expect me to be a lot more active from now on, discussing social media and emerging trends and technologies, but rest assured i’ll keep doing it on my own terms on this blog.
I count on you to help me build a better understanding of digital marketing, expecting feedback from readers on my professional work as well as my social media presence. Don’t let me turn into an arrogant prick, OK ?

I’m almost over with my shameless-self-promotion. Just one more thing to share:

Fullsix Portugal Reel 2008 (Extended Version)

I’m proud of working on a team that does such great work. If you’d like to work with us to help you build your online strategy, you can reach me at armando(dot)alves[at]fullsix(dot)com