“A free and open world depends on a free and open Internet. Governments alone, working behind closed doors, should not direct its future. The billions of people around the globe who use the Internet should have a voice.”
A free and open web depends on taking a stand against governments who try to filter and censor content. And maybe the people you elected are using a closed-door meeting to regulate the Internet, where regulators try to change one of the most remarkable inventions of humanity.
The International Telecommunication Union (ITU) only listens to governments, with no place for engineers, companies, and people like you to have a saying on the future of the web. A secretive and bureaucratic organization were we, the users, are not welcomed.
From the Queen’s Jubilee to the 2012 Olympics, London is getting a big share of attention, with lots of people visiting the city.
BBC Knowledge Australia and R&B Creative developed this great mashup using Google Styled Maps, invinting people to explore London. There’s also a challenge where you get to answer questions and get special codes for a chance to enter the draw and win a $4000 travel voucher and a brand new iPad.
If you aren’t lucky on unlocking your codes, you can always check their Facebook page for more tips.
I’ve been trying to pitch a Google Street View interactive campaign for a while, so it’s with mixed feelings — happy for the great use of technology, sad that i wasn’t hunca life convincing enough to make it real before – that i’m sharing this playful approach of Google Shoot View by Dutch agency Pool (who previously did Muppets Voices for TomTom).
As you can see from the teaser trailer, it all boils down to using your assault rifle on Google’s Street View scenery.
Not sure if the PG18+ is against Google’s terms of service (which got shorter), but from Columbine to the Tower of London, there’s plenty to choose from.
Google is on a roll this week, after finally launching Google+ Pages for brands (more on this from me this week) they’re now releasing the new resource rich Think Insights on their marketing focused platform, Think With Google.
It’s one trove of stats, case studies, featured reports, marketing insights and quick shortcuts for brands working in interactive marketing. Not less impressive, is their renewed concern on aesthetics, arranging all this information on a well designed website and attention to detail. You should know better that eye-candy still matters to marketeers, and keeping with their mission statement, information is not only universally accessible and useful, but also beautiful.
For planners out there, have a look at the Real-Time Insights Finder. The only thing to regret is that many of the studies and research are pre-2011. As much as it hurts me to say, they should step up their game regarding Facebook, that is becoming more agressive with marketing bootcamps offering up to $125 in Facebook Coupons or awarding campaigns on Facebook Studio. Let the fight for attention (and ad budgets) continue.
Rui Lopes, one of my TwineLis buddies (monthly meetup of Lisbon wine tasters) has a new blog, started with a bang with a post on the need for Portugal to change his priorities in education, with a more serious effort in science. One of the challenges is to create activities that make young people interested in science, and Google is here to help, with Google Global Science Fair.
The best young scientists from 13 to 18 years old can now enter the competition and submit their creative projects, with dozen of prizes going from a National Geographic Expedition or a $50,000 scolarship to a personalised LEGO color mosaic or a Google Chrome Notebook. Google also provides several resources and materials to help with the projects, showcasing their collaborative web services, and even get teachers involved.
We need more of this stuff from regular business.
Disclaimer: sponsored post for UnrulyMedia
This is huge for SMBs. AdWords now has the ability to target locally, just right before people leave their homes to go shopping, having searched on the web first.
With the new location extensions, ads can be target based on a user’s location and search terms.
Mark my words: Real-time + Personalized search + local targeting will redefine commerce.
After asking last month at Google Portugal when street view would become available, they finally unveiled the map feature for the two major cities in Portugal, Lisbon and Oporto.
Now, time to start peeking and find those awkward situations, like the one below at Parque Eduardo VII (you’ll get the joke if you’re familiar with Lisbon).
Since the iPhone was out, i secretly hoped that my mobile carrier in Portugal -TMN – would come to their senses and at least provide some decent alternative below 500€. Unexcited by the Crackberries or even the Nseries, when Google announced Android mobile OS in 2007 i thought the waiting was over. 2008 went by and no geek device worth mentioning (ok, maybe Nokia’s E71 made me think twice) and i was getting really nervous the past few months with no news regarding the “Google phone”.
A few weeks ago, after complaining on Twitter about the lack of exciting devices on TMN, out of the sudden the company announces that HTC Magic is available for pre-order. If things seemed promising, it got even better as last week a member of the board kindly allowed me to review the device. As i only had the chance to pick the package yesterday, let’s cut it short with an unboxing video and highlights first:
With less then 2 busy days getting acquainted with HTC‘s multitouch device, here’s the first impressions:
- It feels just about the right size. And since we’re on the ergonomics, why do multitouch devices feel so slippery and greazy? Extra points for the HTC Magic sticking to only one side button. I freaking hate those devices where you’re always pressing external buttons unintentionally.
- Yes, it’s true. It’s not a blazing fast OS. Kind like Firefox 3, before 3.5 was out. So, let’s hope for an updated OS soon (altough i’ve read somewhere you can use the Hero‘s ROM on Magic already)
- Loving the Augmented Reality apps. SkyMap and Wikitude are a sign of things to come.
- The integration with Google services is, in my opinion, the best feature. From complete mobile sync with your address book, to smooth experience on Google maps, it’s where Android shows its best. And it can only get more efficient, if Sergei and Larry wish so.
- Pay close attention to extra apps (notifications, GPS monitoring) as it can drain your battery and data plan. Which takes me to one question for TMN: can we have some decent mobile data plans, please? And while you’re at it, a support page for the device would be nice also.
- It’s not an iPhone. Can we please stop with all the comparisons? And yet, i feel there’s more future on the Android platform, as nowadays the iPhone ecosystem is starting to feel a bit like MySpace. Somehow i feel the developers are slowly shifting to more open platforms, and it’s always useful to pay attention to the Alpha-geeks
Overall it’s a solid device and one of the best choices for those who can’t live by without Google services (yes, i’m already thinking about Wave). I still don’t dream of electric sheep, so if there’s anyone interested on providing an iPhone 3GS for review you could still change my mind Any questions, feel free to drop it in the comments.