Hands-on guide to UGC and social media

Interactive Advertising Bureau released the whitepaper “User-Generated Content and Social Media Advertising Overview” (PDF, 3.4 MB), a hands-on guide to social media, focusing on terminology, practices and standarts. Interesting Snippet by lynetter The document intends to clear some of the fears that brands and agencies might have on using this dynamic medium, framing the whole […]

IAB Portugal launches

Great news: finally Interactive Advertising Bureau Portugal kicks off, with an ambitious installing committee . Ricardo from Elemento Digital did most of the hard work (along with Alain Heureux, from IAB Europe) and got great feedback from the major Portuguese online media players, that are finally agreeing on the urgent need of a reliable institution […]