New media festivals are usually promising, with lots of great performances and exhibitions, and yet, they do a lousy job of promoting themselves on the web. That’s what probably happened to UM, the International Festival for Experimental and Mixed Media, taking place in Lisbon, that has almost no reference in Google. Come on, is it that hard to announce the event on Upcoming.org or Rhizome ?
Of course i’m not happy about as the even occurs while i’m out. AdobeAS3Tour with Colin Moock is taking place next Monday, and no way i’ll miss a weekend break in Milan for a badly announced event. For those interested, here’s a small selection:
The Braille League (Belgium) helps blind and partially sighted people in professional, social and cultural areas, promoting also several actions to create awareness to the problems this group of individuals faces.
On a brilliant and innovative use of the omnipresent cellphone, agency Duval Guillaume challenged a ordinary daily event: You know when you happen to make a call by accident to the first recorded contact on your cellphone address book?
So how about turn that into a good action, by placing The Braille League number on the first slot ?
And so the award winning campaign “A Blind Call” was born:
Add “A blind call” as a contact on your cellphone (contact = A blind call ; number = 070 22 22 30)
If you accidentaly press your address book, that would be the first number
You no longer would bother Adrian, Alan or Armando thanks, anyway! but rather contribute to solve blind people’s problems.
The call ends after 30 seconds with a maximum toll of 0,75 *.
The campaign is live until 31/12/2008
Thousands of people made a blind call, and the muchawarded campaign had a surprisingly large coverage in media. A great use of world’s largest platform for a good cause.
Who will come and get me? I’m entrapped on the new online game / video for Nokia’s GPS device, the PND 500.
Get a look at it and take the role of Christopher, who tries to sell his kites and gets in trouble while following the plot around a mysterious Black Box.
The interactive experience, from the folks who brought you The Passenger, is quite addictive so pay close attention and dare to solve the mystery. It took me a while (with a bit of help) but i survived to tell the story.
Immersive online narrative, impressive shooting and sound design. A winner.
The first time i saw the video at Adverblog it felt somehow familiar, and as i browsed the website it became clear that the real-life snake game was indeed shot in the always beautiful and sunny Lisbon.
The Get Out and Play website features the full HD frame-by-frame video and a impressive behind the scenes involving 1000 people playing life-size Snake at a popular Lisbon square, Martim Moniz.
The mobile gaming concept is further brought to life with a chance to also play Blocks with real people and highlighting the Nokia N-Gage game service for models N81, N82 and N95.
Ricardo from Elemento Digital did most of the hard work (along with Alain Heureux, from IAB Europe) and got great feedback from the major Portuguese online media players, that are finally agreeing on the urgent need of a reliable institution heading the interactive marketing industry.
In the next few months, IAB Portugal intends to discuss the main goals and business plan, inviting all the players to the table (remember my comment?).
So, if you’re in Portugal and concerned about the future of advertising, have your say at IABPortugal.com.
If you’re having one of those awful Mondays (aren’t they all?), then a quick stroll on the Corona Beach might turn your day a bit more pleasant. Head to Corona beach and feel the breeze while listening to waves breaking on the sea shore or get a glimpse right here by watching one of the campaign’s commercials:
You get to explore the landscape or blow on the beer bottles, but what really impressed me was when I got to draw in the sand, that felt almost like the real thing.
Once you check the website, you might start dreaming with paradisaical islands and buckets of iced Coronas.
Or you’ll realize that you’ve got already 10 more emails to answer and your phone keeps ringing.
Have a nice work week.
