A Source Of Inspiration » lions http://www.asourceofinspiration.com Fresh ideas for interactive creativity Fri, 13 Jan 2012 00:28:03 +0000 en hourly 1 Osocio.org: Awards don’t feed the Hungry http://www.asourceofinspiration.com/2009/06/19/osocio-org-awards-dont-feed-the-hungry/ http://www.asourceofinspiration.com/2009/06/19/osocio-org-awards-dont-feed-the-hungry/#comments Thu, 18 Jun 2009 23:59:47 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2496 With Cannes Lions Advertising Festival starting to roll, maybe the ad people enjoying the sun and booze take a few minutes out of their time to reflect on a better way to spend their talents and convince the organization and rest of the industry on creating advertising that does make a difference, instead of using it as an excuse to get a piece of metal.

Last year, on a short Twitter exchange with Marc from Osocio on the subject of awards and social marketing, i replied:

We’re in the business of changing behaviours, not winning awards.

Fast forward to Cannes 2009, and on a great collaboration with the duo from StealOurIdeas.com, Osocio presents their draft concepts on how your brand should be used for the right reasons,

osocio-africa-poverty

Every year hundreds of PSAs are done for the wrong reasons.
Help us to create social advertising that actually makes a difference.

osocio-hospital-health

osocio-africa-poverty

The next time you catch a creative doing spoof work just to win awards, forward these concepts so he or she could get a few really noble ideas.

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