Prize Loyalty

Prize Loyalty

I’ve yet to find a paper or research that shows how online contests or sweepstakes help a brand grow.  

Google+ Pages: A guide for businesses

Google+ Pages: A guide for businesses

Now that Google+ Pages have been live for over a week and there’s a lot less noise amongst the digerati, it’s time for a short guide for businesses. Google+ Pages: an overview After a couple of months with Google+ ope only for individuals, last Monday Google+ Pages were introduced for businesses and brands, helping them […]

Think Insights with Google

Think Insights with Google

Google is on a roll this week, after finally launching Google+ Pages for brands (more on this from me this week) they’re now releasing the new resource rich Think Insights on their marketing focused platform, Think With Google. It’s one trove of stats, case studies, featured reports, marketing insights and quick shortcuts for brands working in […]

The Socrates of San Francisco

The Socrates of San Francisco

One of the best ways to empower ou creativity is to stand on the shoulder of giants. From David Ogilvy to Hegarty there’s plenty to choose from. Yet, there’s one an advertising agency founder that has been forgotten, that 50 years ago was already discussing issues like sustainability or escort bayan interconnectivity. Oh, and he […]

SoDA 2011 Digital Marketing Outlook

A great job from the Society Of Digital Agencies. The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in […]

The Emperor’s New group bought Clothes

The Emperor’s New group bought Clothes … if a business is hoping to lure in existing customers that it already ‘owns’ the relationship with, why should it discount its services by upwards of 50%, give half of the resulting revenue to Groupon, and let Groupon take most of the credit for the exchange? Why not […]

Josh is The Human Avatar

Game marketing is usually one level up, and there’s a lot to learn there from those trying to capturing attention of consumers. One campaign that has been making the rounds is APB: All Points Bulletin‘s take on The Human Avatar, a real-time experiment in identity and transformation. During several stages, Josh, a fan chosen by […]

By Armando Alves In
It’s the Age Of Conversation !!!

It’s the Age Of Conversation !!!

For the past 3 years, dozens of leading marketeers, writers and thinkers have collaborated on a book that brings some of the best insights on modern marketing. Led by Drew McLellan and Gavin Heaton, this third book in the Age of Conversation series brings together authors from across the world, with diverse and practical insights […]

From Beta to Branding

For many years Google was one of the last companies avoiding mass media advertising (though they’ve done it outside the US). That stronghold ended the last SuperBowl, with the now famous (and parodied) Parisian Love ad: Even web companies with true fans reach a point when branding becomes necessary to grow a market that’s getting […]