With Cannes Lions Advertising Festival starting to roll, maybe the ad people enjoying the sun and booze take a few minutes out of their time to reflect on a better way to spend their talents and convince the organization and rest of the industry on creating advertising that does make a difference, instead of using […]
When this blog was created i used to follow the Interesting Snippets Flickr series from Lynette. A few months later, she published her book and altough she’s been collecting more interesting quotes, the snippets are long gone. I picked up the habit and started collection my own snippets on Tumblr, and thought it would be […]
This week i commented at work the fact that some blogs rival in terms of online audience with same major newspapers, with marketers needing to review their traditional media planning. On a happy coincidence, today the Wall Street Journal writes why many marketers are lagging behind consumers in terms of social media. Illustration by Matt […]
From guerrilla marketing to urban interventions, the streets have become a new canvas for creativity. One of the most prolific projects in this area comes from Brazil, with the creative duo Anderson Augusto and Leonardo Delafuente, aka, 6emeia. Started as a intervention to transform daily environments as a reflection of their creative work, the duo […]
UPDATE (24/10/08): Paulo reports (in portuguese) that Renova has contacted Todd from ImprovEverywhere and apologized for the misappropriation. The cat is out of the bag, now. After posting a comment and emailing Renova, the napkin and toilet paper company, and not getting any answer, it’s time to take a stand and share Agent Todd’s frustration. […]
From hardlink … The term hardlink is used by mobile industry to represent the connection between the physical world with the mobile web. QR codes for instance, allow users to capture the data and translate it into a URL. Mobile technologies offered us multiple solutions to connect the physical to the virtual. And yet, we […]
The Braille League (Belgium) helps blind and partially sighted people in professional, social and cultural areas, promoting also several actions to create awareness to the problems this group of individuals faces. On a brilliant and innovative use of the omnipresent cellphone, agency Duval Guillaume challenged a ordinary daily event: You know when you happen to […]
The Cluetrain Manifesto is turning 9. If you need a concrete example of how it can change companies, then watch and learn. From the same show, Doc Searls speaks about the origin of Cluetrain.