A Source Of Inspiration » outdoor http://www.asourceofinspiration.com Fresh ideas for interactive creativity Fri, 13 Jan 2012 00:28:03 +0000 en hourly 1 User Generated Outdoor by TMN http://www.asourceofinspiration.com/2009/03/13/user-generated-outdoor-by-tmn/ http://www.asourceofinspiration.com/2009/03/13/user-generated-outdoor-by-tmn/#comments Fri, 13 Mar 2009 01:36:09 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2023 Less than a 5 minutes walk from were i live, stands a 75 meters wide outdoor, that a few weeks ago had only written a strange URL: www.o-que-e-isto.com (translated as what-is-this.com).

oqueeisto-street

Once you got to the website you could upload your photo and had a chance to be featured on this huge outdoor, as one of the 68 face drawings on the final illustration.

o-que-e-isto


UGO (english version) from FullSix on Vimeo.

The integrated campaign, developed by Fullsix Portugal for mobile carrier TMN is a great example how the boundaries between online and offline life are disappearing, extending our presence not only on multiple platforms but now also AFK (away from keyboard). The User Generated Content went offline to online and back again, with the outdoor sharing the iterative nature of digital communication.

]]> http://www.asourceofinspiration.com/2009/03/13/user-generated-outdoor-by-tmn/feed/ 1 Blu Wall Painting http://www.asourceofinspiration.com/2008/05/15/blu-wall-painting/ http://www.asourceofinspiration.com/2008/05/15/blu-wall-painting/#comments Thu, 15 May 2008 09:46:48 +0000 Armando Alves http://www.asourceofinspiration.com/2008/05/15/blu-wall-painting/ Love this animation project painted at Buenos Aires public walls.


MUTO a wall-painted animation by BLU from blu on Vimeo.

By BluBlu.

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