1. Mini.de

   
   One of the first AR examples used in advertising, by Mini.

2. GE Smartgrid

   
   Papervision meets FLARToolKit for a digital hologram of GE’s Smart Grid technology. Developed by North Kingdom.

3. Wear Your World

   
   The Fluid Interfaces group from MIT showcased their work on a recent TED Talk, with Pattie Maes demoing the sixth sense, a step towards the ubiquitous computing vision of Mark Weiser.

4. Topps 3-D Live cards

   
   One of the quickest ways for AR reaching a mainstream audience is definitely sports. With Topps 3-D Live cards by T-Immersion, you can bring life to players, with the help of a webcam.

5. Wikitude AR

   
   The iPhone might get all the buzz, but one of the promising AR integrations is on Google’s Android, with Wikitude, a mobile travel guide based on location-based Wikipedia and Qype content.

6. Augmented Reality Geocaching

   
   Ok, this is really just a concept, but as an occasional GeoCacher, i really loved this idea. Oh the possibilities for augmented ARGs (see also Map Tracking and MARQ).

7. Dynamic Wine Labels

   
   Dynamic Wine Labels. An Adegga.com innovation, a company co-founded by Twinelis buddy Andre Ribeirinho. Wine information on the go, using QR codes with AVIN (think ISBN for wines).

8. Augmented Reality Tamagotchi Maid

   
   A virtual toy, with their 64 page instructional manual, with all the Japanese idiosyncrasy, developed by Geisha Tokyo Entertainment.

9. Sekai Camera

   
   Mainly a mobile technology, but with a promising marketing future, the Sekai Camera is a system for using online data to navigate the real-world, featured on the latest Techcrunch 50TechCrunch 50.

10. Augmented Magic

    
    Augmented Reality Magic 1.0 from Marco Tempest on Vimeo.
    You didn’t think I’d forgot the coolest video of them all, where Zach Lieberman and Theo Watson mix technology with magic, didn’t you?

While this kid of experiences has all the eye-candy, the real trend that interests me is “The Internet Of Things”, with technologies like Arduino or companies like TikiTag and Violet.

For related information, check out this great resources:

• Johnny Holland, about the interaction between people and products, systems or processes.
• New Ways Of Interaction, a Vimeo video channel.
• DigitalExperience.dk, where Jonas Petersen writes about innovative uses of new technology in an experience-oriented context.
• Augmented Times, true believers of AR as vision of the future
• One of the main AR development companies, Metaio,
• More great demos by Total Immersion
• Curious Raven, Neogence’s CEO blog, a company working on Augmented Reality Gaming
• And you can start building most of this stuff with Flash using Papervision and FlarToolkit

Ogilvy Athens launched an interactive love story for Lacta chocolate (Kraft), entitled “Love at first site” at http://www.loveatfirstsite.gr.

A 17 minutes interactive film shot this summer, with users invited to play the role of Peter and Joanna, on their summer love story in Paros, and help them get together for a big finale. The campaign was also run on television, radio, cinemas and on all Lacta packages.

And today there was FWA’s site of the day for Sweddish chocolate Premyum, a Papervision delicacy.

Unfortunately, as usual with Papervision powered websites, the whole thing is heavy on the CPU. And the fact that i don’t understand a word of Swedish didn’t help either. But we’ll always have chocolate. I’ll give thanks for that.