A Source Of Inspiration » smoking http://www.asourceofinspiration.com fresh ideas for digital creativity Thu, 09 Sep 2010 23:56:30 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The smoking plant http://www.asourceofinspiration.com/2009/09/22/the-smoking-plant/ http://www.asourceofinspiration.com/2009/09/22/the-smoking-plant/#comments Tue, 22 Sep 2009 22:21:50 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2721 Many countries around the world have been implementing smoking bans as public health policy. In Brazil, the state of São Paulo has issued last month a ban on indoor smoking, with the usual controversy amongst citizens.

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Instead of taking sides, ad agency Fischer and digitial agency PIX, elaborated the installation “The Smoking Plant”, where 2 plants on a glass case where placed side by side, but with one of the sunflowers exposed to cigarette smoke. The whole experiment was live on the Internet during the past 2 weeks, with the results shown on the video below:

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During the 97 cigars smoked, the project updated the progress on Twitter and created a great amount interaction with users, offering also a screensaver to follow the experiment from the desktop.

Many thanks to Carlos Merigo, for hastily providing the video subtitled in English.

Credits
Agency: Fischer America
Interactive: PIX
Production: D3 Estudio
Film: Conspiração Filmes

Cross-posted to Osocio.org

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