Catching up with the new marketing

This week i commented at work the fact that some blogs rival in terms of online audience with same major newspapers, with marketers needing to review their traditional media planning. On a happy coincidence, today the Wall Street Journal writes why many marketers are lagging behind consumers in terms of social media. Illustration by Matt […]

Tuesday ramblings

One quick post, sharing a few today’s things. After a fast and furious brainstorm yesterday on Twitter, here’s the full list of The 10 Social Media Commandments: Thou shall not publish partial RSS feeds. Don’t follow anyone, before starting to follow Scoble You shall not use n00bie aliases like pawn3d_1982 Remember to renew your domain […]

Social Media and Brand Hijacking

Social Media and Brand Hijacking

Brand Hijacking happens when consumers appropriate the brand for themselves and add meaning to it. Most of the times, we get to know only the benign form, when customers act as evangelists. This behavior is something to be encouraged by companies, or as David Armano puts it, brands should act as facilitators, opening communication channels […]

Hands-on guide to UGC and social media

Interactive Advertising Bureau released the whitepaper “User-Generated Content and Social Media Advertising Overview” (PDF, 3.4 MB), a hands-on guide to social media, focusing on terminology, practices and standarts. Interesting Snippet by lynetter The document intends to clear some of the fears that brands and agencies might have on using this dynamic medium, framing the whole […]

Online Video killed the MTV star

Or as Wired puts it, Pitchfork.tv Takes a Stab at Music Videos. For long have i’ve been a regular reader of Pitchfork, along with last.fm, Hype machine,MetaCritic and ubber-cool Stereogum, that nurtured my musical tastes, while bypassing traditional music media moguls like MTV or NME. Even in Portugal i’m a regular at remixtures, Palco Principal […]