So, what’s Pond ?  It’s an aggregator and publishing tool for social media services, that allows anyone to manage their social graph on a single place. You can import your friend list from social web services, merge friend contacts and update your social web status on the web, mobile or desktop.

The wide range of platform support is certainly the highlighted feature:  Besides the web, Android, and Symbian mobile apps are available (iPhone soon) and desktop software (Mac, Windows and Linux) will also be released.

Currently Pond supports Twitter, Flickr, SAPO Fotos, YouTube, SAPO Vídeos, Facebook and SAPO Blogs, as well any RSS or Atom feed. It will surely be a great way to introduce the power of social web to a wider portuguese audience, since the application is sponsored by TMN — the largest mobile carrier in Portugal (disclaimer: TMN is a Fulllsix client) — PT Comunicações and Meo (it will be interesting to see a social app on a IPTV service: social TV).

With smartphones becoming more affordable, growth on the social web will be fueled by mobile web with centralizing services like Pond or Vodafone 360 taking full advantage our digital identities. I only wish i could add more metadata to my friends info, like birthdays, tags or events. Give me that, and i’ll be a happy ? Ponder ?

Great work, SAPO team!

P.S.: the service is on beta — invitation only for the moment — with early registration for TMN clients.

Disclaimer:
This is a review for TMN’s HTC Magic, based on a device provided by the company. TMN is a Fullsix client, but that never kept me from being demanding.

A few weeks ago, after complaining on Twitter about the lack of exciting devices on TMN, out of the sudden the company announces that HTC Magic is available for pre-order. If things seemed promising, it got even better as last week a member of the board kindly allowed me to review the device. As i only had the chance to pick the package yesterday, let’s cut it short with an unboxing video and highlights first:

With less then 2 busy days getting acquainted with HTC‘s multitouch device, here’s the first impressions:

1. It feels just about the right size. And since we’re on the ergonomics, why do multitouch devices feel so slippery and greazy? Extra points for the HTC Magic sticking to only one side button. I freaking hate those devices where you’re always pressing external buttons unintentionally.
2. Yes, it’s true. It’s not a blazing fast OS. Kind like Firefox 3, before 3.5 was out. So, let’s hope for an updated OS soon (altough i’ve read somewhere you can use the Hero‘s ROM on Magic already)
3. Loving the Augmented Reality apps. SkyMap and Wikitude are a sign of things to come.
4. The integration with Google services is, in my opinion, the best feature. From complete mobile sync with your address book, to smooth experience on Google maps, it’s where Android shows its best. And it can only get more efficient, if Sergei and Larry wish so.
5. Pay close attention to extra apps (notifications, GPS monitoring) as it can drain your battery and data plan. Which takes me to one question for TMN: can we have some decent mobile data plans, please? And while you’re at it, a support page for the device would be nice also.
6. It’s not an iPhone. Can we please stop with all the comparisons? And yet, i feel there’s more future on the Android platform, as nowadays the iPhone ecosystem is starting to feel a bit like MySpace. Somehow i feel the developers are slowly shifting to more open platforms, and it’s always useful to pay attention to the Alpha-geeks

Overall it’s a solid device and one of the best choices for those who can’t live by without Google services (yes, i’m already thinking about Wave). I still don’t dream of electric sheep, so if there’s anyone interested on providing an iPhone 3GS for review you could still change my mind Any questions, feel free to drop it in the comments.

Once you got to the website you could upload your photo and had a chance to be featured on this huge outdoor, as one of the 68 face drawings on the final illustration.

UGO (english version) from FullSix on Vimeo.

The integrated campaign, developed by Fullsix Portugal for mobile carrier TMN is a great example how the boundaries between online and offline life are disappearing, extending our presence not only on multiple platforms but now also AFK (away from keyboard). The User Generated Content went offline to online and back again, with the outdoor sharing the iterative nature of digital communication.