A few months ago, one of the missions of ImproveEverywhere went viral, the now famous Frozen Grand Central. The stunt then had iterations around the world in several cities.

It was about time that Lisbon had such a prank, and with Rodrigo as the organizer, we managed to get 65 agents downtown Lisbon.
Rua Augusta is one of the busiest streets, with lots of tourists, and this last Saturday was particularly crowded with people getting ready to watch Portugal-Turkey for Euro 2008. All went well, with no police intrusion or harassment of the agents, but i’ll let the video (in portuguese) speak for itself:

Paradinha video on Youtube

I found myself freezing for 5 minutes, while carrying the book Groundswell. Oh, the irony.
If you want to to be on the next mission, join us at our Ning group..

The full story, in Portuguese, here.

I dreamed that one day advertising could move people the way ImprovEverywhere does. Another remarkable mission.

Just check one of the parent’s testimonials:

I believe you guys are behind the “Hermosa Beach Little League” taping that took place Saturday, March 10th, 2007. The parents will be talking about this for a long time… the kids even longer. My son was a pitcher on the Lugnuts. We had a long/tough season last year. Saturday made up for everything. I want to sincerely thank you for making Saturday so unbelievable. It was like a birthday, Christmas, and New Years Eve captured in a few amazing hours. Thanks a million for a once in a lifetime opportunity.