A Source Of Inspiration » w995 http://www.asourceofinspiration.com fresh ideas for digital creativity Mon, 06 Sep 2010 23:28:11 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Sony Ericsson does YouTube special http://www.asourceofinspiration.com/2009/09/03/sony-ericsson-does-youtube-special/ http://www.asourceofinspiration.com/2009/09/03/sony-ericsson-does-youtube-special/#comments Thu, 03 Sep 2009 10:34:43 +0000 Armando Alves http://www.asourceofinspiration.com/?p=2673 Wunderbar. That’s probably what folks at Sony Germany are saying with this YouTube based promotion, almost a website inside a video, an evolution of the previous Boone Oakley website.


Using YouTube annotations is not new, but the integrated interactive quiz is worth mentioning for this campaign promoting the new Sony Ericsson W995.

sonyw995

Agency: bplusd interactive

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