The past few weeks have been irregular on posts for a good reason: i was getting ready for my new job as Web Strategist at Fullsix. Last week i started working at the top digital agency in Portugal, meeting the talented team and some of the brands i’ll be working with.

Rui Vieira played a pivotal role on my decision to change from Draftfcb, as i’ve always admired his creative passion and hard work, both as creative Director at Fullsix and lead OFFF organizer. Also, the chance to join a team known by their excellence in interactive advertising and work with some of the largest brands in Portugal helping them plan their long term web strategy, was something i couldn’t resist.

Expect me to be a lot more active from now on, discussing social media and emerging trends and technologies, but rest assured i’ll keep doing it on my own terms on this blog.
I count on you to help me build a better understanding of digital marketing, expecting feedback from readers on my professional work as well as my social media presence. Don’t let me turn into an arrogant prick, OK ?

I’m almost over with my shameless-self-promotion. Just one more thing to share:

Fullsix Portugal Reel 2008 (Extended Version)

I’m proud of working on a team that does such great work. If you’d like to work with us to help you build your online strategy, you can reach me at armando(dot)alves[at]fullsix(dot)com

Patrick at Creative review shared his thoughts on how the last decade has affected our professional life, and most of it i deeply relate to, specially on how the Internet has changed the life of people that work in design, and to a broader extent, the whole society (at least in developed countries).

Photo by Eole, under a Creative Commons License

Ten years ago i was leaving university, thinking on how i would get along with Business Management, but having fun with Flash 4 on my spare time, while hanging around in IRC and building personal webpages on HotDog HTML editor. At that time, i didn’t even knew there was a job for a digital marketeer much less in advertising.

A few career changes later and past the dot com bubble, i find myself in a place i wouldn’t have dreamed of 10 years ago. The last 5 years have been a reward for always keeping my faith on the enormous potential of the web. New organizational models, the rise of social media, the fall of traditional media, the birth and rise of Google, it’s been a hell of a ride.

What about you, how was your last decade? How has it changed your career? Do you find yourself at the place you envisioned ?