The Rise of the Hybrids is the new page at nikelab, with 3 short animations.
Online video is used as a promo to Nike’s Air Max 360 and it sure looks lovely. A lesson fon online marketeers is the copy/paste code for viral posting on blogs or social networks.
[swf width=”470″ height=”358″]http://www.nike.com/nikelab/oto/hybrid/shell.swf[/swf]
The Flash video player has some nice features and we can see all the 3 shorts in a row, download wallpapers and, of course, access the Nike Stores.