Ford Game: Control the car with your voice

Ogilvy won the Golden “Best Creativity Award” at Belgium’s Night Of The Internet 2006  with the site for Ford Fiesta Connexxion.
The voice-controlled online game, developed by OgilyInteractive and The Parking Lot, invites us to do some “vruum-vruuum” shouting to control the car.

Fiesta Game

Besides the racing game, we can also play a CD, adjust the car temperature or the navigation system, just by using our voice. Knight-rider fans, rejoice!

To promote the online game they’ve also placed billboards and promoted he game via other online games as Anarchy online, or Toca Race Driver3, collaborating with Massive Inc., a in-game advertising agency.

The online presence is quite a bang to promote the new voice features of the Ford Fiesta model.

Ford Fiesta Game

Client: Ford
Agency: Ogilvy
Account: Anne-Marie Vercauteren en Michaël Marchand
Project Managers: Geerlinde Pevenage en Wouter Has
Creative Director: Phil van Duynen
In-game advertising: OgilvyInteractive and Massive Inc.
Game development: OgilvyInteractive and The Parking Lot

3 thoughts on “Ford Game: Control the car with your voice

  1. maann
    great game!!!
    i have ford fiesta 2006,can you tell me how can i get this game?
    ill loved to play it!!

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