Idea Adventure and Role-Playing-Movie.

Another strike on the Consumer Generated Media arena, this time by Agencia Click for Fiat and the new Idea Adventure car.

Idea Adventure screen 1

You start by choosing your story plot, as in traditional MUD or RPG games. Your choices are then reflected in a quite entertaining film, with an ending tag line: “What if you made other choices?”.

The film directing it’s great and many times through the film i imagined myself in the place of the main character.
As for the rest of the site, the menu needs a bit of a “tuning” as it seems they forgot to embed the font in the SWF file.

The Test-drive feature might be more highlighted to get efficient conversions from the hotsite.

Idea Adventure screen 2