Another strike on the Consumer Generated Media arena, this time by Agencia Click for Fiat and the new Idea Adventure car.
You start by choosing your story plot, as in traditional MUD or RPG games. Your choices are then reflected in a quite entertaining film, with an ending tag line: “What if you made other choices?”.
The film directing it’s great and many times through the film i imagined myself in the place of the main character.
As for the rest of the site, the menu needs a bit of a “tuning” as it seems they forgot to embed the font in the SWF file.
The Test-drive feature might be more highlighted to get efficient conversions from the hotsite.