The fun On Toyota’s mind

Swedish interactive agency NorthKingdom has launched On Toyota’s Mind, an immersive experience with lots of cows and whistles. Literally.

Toyota mind 01

It’s fun enough to listen to the comments in sweddish (english subtitles provided), especially if you remind yourself that Toyota is Japanese. What a clash of cultures.

The great thing about this particular interactive genre is the fact that it beats the hell out of those boring slideshow presentations and dull annual  reports that you show-off to clients. I’m not sure if this was the creative briefing, but it seems that while visiting the site, you end up knowing a lot more about Toyota.