One of the tricks of CGM (Consumer Generated Media) is giving the tools to the users and let them play with the brand. The guys from LoopLabs (and it’s flash guru Craig Swann) have a really handy shortcut, offering a service of ready-made audio remixers and sequencers.
Update: seems LeBron also has a blog.

The latest installment was for Sprite, with the Studio Mixer for LeBron 2323, where the user is invited to remix the audio track of the Sprite/LeBron commercial, that you may find on YouTube.

Three finalists, and three different versions of the commercial will air during NBA All-Star Weekend, with viewers asked to pick the best. The song that gets the most votes will be turned into LeBron’s theme song. The music may also be played when he is introduced at NBA games.

It seems that Coca-Coca company is fun of the audio web applications, since the old one from Fanta (URL offline).

Fanta Remixer

Of course, any online effort should be part of an integrated campaign so CP+B has ensured support on television, radio, and media merchandising. But not on print: “The target audience for Sprite is a younger teen audience and they live online. They don’t consume as much written medium,” said Susan McDermott, a representative at for Coca-Cola.

I guess print doesn’t have the “remixability” feature …

Advertising Agency: Crispin Porter + Bogusky
Interactive Agency: Looplabs (a CRASH!MEDIA company) by AKQA.

(source: AdWeek)

One thought on “Studio Mixer

  1. I made a tight beat and I can’t listen to it no more, because I can’t go back to the website. So please fix it so I can listen to it again? Thank You.

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