It’s a bit late, but as promised, here’s the story of our holiday card.
About 350 bottles of wine were stripped of the brand label.
Later they were wrapped as a gift and sent to our clients, partners and friends.
The only text on the gift was a holiday message and a URL,
in the form of http://[Clientname].estamosconsigo.com, with no address or sender mentioned.
(btw, estamosconsigo.com translates to english to something similar to “count on us”)
To find out who sent it, you had to visit (Sample URL: teresaviana.estamosconsigo.com)
350 subdomains were created, one for each bottle sent.
Each subdomain loaded a custom page with the signatures of the people here at Draftfcb that worked closely with that client, and you could reply them back directly on the page.
The page featured also two links, one for our URL, www.fcb.pt, and another one for a page were we had a detailed explanation of the wine that was offered, the brand and how to serve. And of course, a holiday message from all of us.
Ah, almost forgot: the wine brand was one of our clients in the past year and on the second page you’ll see the featured campaign with the that same wine.
Have a “tasty” 2007.
- Client: Draftfcb (Self promotion)
- Creative Director: Luis Silva Dias
- Copywriter: Vasco Condessa
- Design: Manuel Veiga
- Interactive: Armando Alves