Gaping Void is beating the hell out of traditional advertising agencies:
- There will always be a market for somebody who can sell your stuff better than you can. Advertising 2.0 does not exist. Marketing 2.0 does not exist. Whatever new tech and media comes along, this simple truth remains.
Full Text: advertising 2.0 does not exist
I have a different opinion on it’s post title: marketing and advertising have a body of knowledge with more than 50 years, so it’s quite silly to dump all that just because we have some new tools. If Advertising 2.0 doesn’t exist, then it should be invented, formulated, whatever fits these wonderful times.
If Hugh bothers to read David Armano, Martina or AdverLab, he’ll notice there’s some brilliant people out there working to bring this new kind of advertising forward. But i suppose he’s never worked at an advertising agency, so it’s easy for him to make such assumptions.
You just can’t see the forest for the trees, so it’s better not to label all advertising a “has-been”.