Newspapers with terminal disease

The newspapers were already under a terminal disease, but now the undertaker has just arrived and began digging.

Advertising spending online overtook national newspapers’ share of the pie for the first time in 2006 as companies continued to chase a growing web audience.According to data from the Internet Advertising Bureau out today, online spending smashed through the £2bn barrier in 2006 while television revenues fell and press barely budged.

A 41% leap put 2006 UK online spending at £2.016bn, representing 11.4% of total advertising revenues. IAB said that helped offset declines in traditional media and meant the overall advertising industry was able to clock up modest growth of 1.1% over the year.

Source: The Guardian, IAB U.k.