Either bands/artists aren’t making enough money to produce their own videos, or they have gone into a CGM/Web 2.0 spree, and started asking users to create their music videos. The latest one that i remember of was from Incubus, and had one portuguese winner, Carlos Oliveira.

Innocence Bjork

Now Bjork came up with the idea of asking users to create a clip for “Volta”. The song is “Innocence” and you can download the assets (photos, lyrics and mp3) and create the video until August. Since no prize is announced, probaly only hard-core fans and video jockeys will be interested.

Lately this CGM buzz starts to seem a lot like a designer’s spec work, where we (consumers) do all the work and the content owners reward us with promises of fame.