One more ambient/guerrilla campaign, using street art and the medium as a message.

ACAM zebra crossing

To remember the fact that a great number of car accident victims aren’t always inside the vehicle, the white stripes of a zebra crossing at Restauradores, Lisbon, were replaced by a painted list of dead pedestrians.

Link to Youtube:

Client: ACAM
Agency: Draft FCB Lisbon (Portugal)
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão
Copywriter: Filipe Graça

One thought on “Zebra Crossing

  1. Brilliant idea, nice realization, but looking at the video I can’t help noticing how much the pedestrians got distracted while crossing the street and completely forgot about the possible traffic…

Comments are closed.