The state of the blogosphere in Spain


Interesting study by ZenithOptimedia, found at Julio Alonso‘s blog, with several questions to proeminent spanish bloggers and more than 2.000 phone interviews.

Favourite insights:

  • Most people get to know blogs through friends
  • Users read mostly their friends blogs, followed by tech blogs
  • 44% of interviewed users admit they might change brand due to comments read on blogs
  • LiveSpaces and Blogger are the dominant publishing platforms
  • Advertising is well accepted, as long as not too intrusive
  • Users see blogs as an independent medium, with participation as the main feature

Link to study (4Mb pdf).