As a tribute to Lynette, i’m posting here my favorite quotes of the Future of Online Advertising Conferece, in the form of interesting snippets.
Heather Luttrell (IndieClick)
Who are we to say what the future of advertising is? What we can do is provide a framework to analyse which sites are up and coming for advertisers/marketers.
Jeremy Allaire (Brightcove)
Fragment or be fragmented
Henry Copeland (Blogads.com)
There are billions of touchpoints out there now. And that’s what makes it so difficult for marketers – they’re running away from you into the corners.
Kim Malone (Google)
The Google network recreates the effect of mass media when there were only a few channels on network TV.