The article speaks about the troubles, fun and hard work his team had to deal while setting up the design in the middle of one of the biggest music festivals in the world. And i found myself totally agreeing with Richard when he says
How do you capture the feeling of your senses being numbed by the heavenly punishment of dirt, music, art, people, performance, rain, insomnia, cider and exhaustion whilst being simultaneously kicked out of the sleepy trudge of day to day life?
This same process and feelings need to be applied to the current state of web design, getting rid of the gradients and round corners, and injecting some fresh energy to stand from the web crowd. Having read Transcending CSS lately, it became clear that webdesigners must force themselves to design beyond the grid and push new boundaries in their projects.
Or as Ferrell McCollough visually puts it:
Usability guru Jakob Nielsen might just have a stroke listening to Richard saying “…if you embrace a very loose approach to the design process, then some things are always going to be beyond your control. And when you abandon most of the rules, how do you define a mistake?”, but i’m sure others such as Jason or Andy Clarke would agree.
With a prophetic self-criticism, he ends:
Newspapers are going through a paradigm shift in the way they are read and disseminated. Over the next 10, 20 years or so, at a speed dictated by technology, readers will drift more and more to receiving news via digital means. News design will adapt to that. Flash or its equivalent will become the tool of choice as packages of graphics, images, text, audio and video will be put together, which will be an incredible opportunity to really affect how people receive design. These are the last gasps of print based news design. But thatÂ’s not something to be sad about. Whilst weÂ’re still doing it, let’s have some fun.