Inside the Happiness Factory

Remember this one the next time you claim that advertising doesn’t entertain or tells stories to consumers.

The brilliant minds at W+K and the motion wizards at Psyop created a documentary based on Happiness Factory commercial that recently won a silver lion at Cannes (below the initial expectations that were aiming at Gold).

Real Coca-Cola employees were interviewed and their responses used by the animated factory workers for this film, which is running in Atlanta’s World of Coca-Cola.