More than becoming the dominant online video platform, YouTube is redefining popular culture, harnessing the consumer power and giving a non-filtered stream of media to their users.

On a recent post, Khoi Vinh questions how deep is YouTube engraved into popular culture. To further prove his conviction i’ve remembered this great banner by spanish agency minnim for the Banc de Sang i Teixits.

Banc de Sang

More than forcing agencies to search for that amateur video look, YouTube is entering the realms of semiotics, with their unprofessional interface becoming a visual synonym of a media player. How’s that for a 2 year old startup?