It’s been a long time since dancing babies had prime time in interactive marketing. JWT France and interactive agency 5emeGauche did his best on a integrated campaign for Wilkinson, bringing the kids to the spotlight again with Fight For Kisses.
With a funny blockbuster style intro movie, the site has a remarkable approach to advergaming, allowing users to download a full game (produced by Ginger Studios) where our GI-Baby can kick some ***. A huge 99 MB download nonetheless, but no pain, no gain (pun intended).
As if a free game wasn’t enough, the brand gives you a chance to win several prizes when you get a high score. Gosh, traditional advertising is in serious trouble if interactive marketing continues to deliver this kind of rich experiences.