Geocaching: GPS Fun Hunting

You know those weekends where you have no idea what to do or what to visit?

How about some geocaching?


If you haven’t heard about it, don’t worry, me neither. Well, that is until last weekend when i was introduced (thanks Ricardo!) to this GPS treasure-hunting game, a global activity with more than 400,000 “caches” (waterproof containers) in 222 countries.

All you need is to get a GPS device, register yourself in and find the cache coordinates (in GPX format) you want to search for.
Once you start, you will eager for your next challenge, always confident that the community members have hidden the caches in interesting places. If you think it’s easy just because you have the latest GPS gadget, don’t! The hard part comes when you find out how hard it is to reach to some places or your GPS signal suddenly goes berserk.

Geocaching search in Lisbon

The beauty of it, it’s how simple it is (although variations are encouraged):

  1. Take something from the cache
  2. Leave something in the cache
  3. Write about it in the logbook

The site offers some precious advices and helps you get started with this addictive outdoor experience. If you want to get involved, even provides tips and materials to place you own caches.

So, what does this have to do with online advertising, you might ask? Everything!
It’s a DIGITAL based SEGMENTED activity involving SEARCH and ENTERTAINMENT with highly motivated COMMUNITY USERS that leave their FEEDBACK on LOG books and TRADE gifts. Connect your own dots.