Steve Lambert and Evan Harper developed AddArt, a AdBlock-like extension for Firefox, which replaces advertising images on web pages with art images from a curated database.

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The extension, commissioned by Eyebeam, intends to replace ads and turn ad space into an art gallery, bringing contemporary art to your browser.

Cheap online advertising is getting a bad reputation, so let this be a warning to ad agencies. It’s time to invest more in creative display advertising and improve text-ads relevance.