(Cross-post from

Tired of putting your name on web forms? Don’t give up yet as you can do something different for a change and unsubscribe.

Amnesty International UK is inviting people to do just that, on a message to governments that citizens are no longer quiet while human rights are attacked under the false pretext of ‘the war on terror’. And while most petitions ask you to sign up, the British AI is asking citizens to take your name off.

The campaign uses email and social media to encourage others to spread the message, and at the same time building a humanitarian life-stream conscientiousness.
With a subscription process that feels like a regular social network service, you’re invited to write your views on the subject and share it to your friends.

Data visualization is also one of the main features of the “true” social network, with live updates on the progress you and your friends have made to stop the government manipulation of public opinion, with a call to action against such acts as the ones being perpetrated at Guantanamo.
It then extends itself to other networks, such as Orkut, MySpace or Facebook, and links to other online media activists, again building on the concept of networks and how these can make a change. With such a magnitude, I guess we could call it human-rights crowdsourcing.

And of course, with a widget that you can use to share the campaign latest film:

Client: Amnesty International UK
Agency: Drugstore

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