Is tech really in love with the ad industry?

Bill Gates and Jay Z

Bill Gates and Jay-Z (who now owns an ad agency). Photo by Nial Kennedy

Following a recent question by Paulo, Ilya quotes a quite provocative note by Scot Karp at Publishing 2.0:

When you think about it, it makes perfect sense that technology companies should take over the advertising industry. Nobody in Silicon Valley will win a Clio Award, but they will help clients get more than $1 back for every $1 of advertising they spend — and advertisers have always cared more about their bottom lines than Madison Avenue’s ego.

So, it’s not only about ad agencies being able to change, it’s also about being able to resist the hits from money makers Microsoft and Google. What do you think?