Things have been quite busy lately here at the office (besides the moving and remodeling works). One of the things that lowered my usual rate of shared inspirations is Chevrolet Tattoo, a tactical website developed in the last month.
Last year i spent my reasonable share of time showcasing Papervision. Unfortunately, no suitable project or briefing came that was adequate to apply the framework. As you shouldn’t t use a new technology just because it’s there, the right amount of relevance to use Papervision came with a campaign for Matiz Tattoo.
The main objective was to showcase a catalog of vehicles, with 15 available patterns. With few resources available, the idea came: what if we used Papervision3D and allowed users to customize their own model online?
So, there you have it, my perfect excuse to use the Flash 3d framework on a online campaign (in Portuguese only):
Have fun and create your own Tattoo (Cria a tua Tatoo).
Client: Chevrolet Portugal (GM)
Agency: Draftfcb Portugal
Interactive Team: Armando Alves, Bruno Duarte, Hugo Cervantes and Luis Castro.