A Meatball Sundae: will it blend?

Having just read Seth Godin’s book Meatball Sundae, it was a lot of fun seeing him showcased in one of his purple cows, the blender video series from Blendtec. Here’s the video:

Altough at first i was expecting the victim would be the whole book, this was a nice take. And again, do buy the book (and please offer a few more to those old fashioned monolitic CMOs you always complain about).

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