Perhaps this has been around for longer, but it’s a first for me. Alexa, an Amazon company, now lists the top 100 Portuguese sites. A few patterns emerge:

  • Hi5 ranks nr 1

    Besides user base, i simply don’t get it why it got so popular around here, specially when it’s way behind Facebook or MySpace in terms of features. Well, at least they announced their support for OpenSocial, by the end of this month. Curious how Orkut is ahead of MySpace (Brazilian emigration might not be the only reason).

  • Google domains + + YouTube + Blogger = all your base belongs to us.

  • Travian is #10?!?!

    I always made fun of Travian as being WoW for dummies. In several trips to my hometown in the countryside, it amazed me the dozens of teenagers gathering around in the local cofee shop to play this online strategy game. Now i fully respect it, though i still haven’t figured out the whole etnography. Another contender is Hattrick, a football manager that’s killing productivity in Portuguese offices. (Hey boss, if you’re reading this, keep in mind I play neither of them).

  • The ISP / media conglomerate pack

    Sapo, IOL, AEIOU do their best to take advantage of being a default start page. With agressive content agreements and new service launches they try to hold on to a good slice of the market.

  • Sports

    Football, mostly. With 3 daily sports newspaper (odd, isn’t it?), no wonder the online versions of Record, A Bola and O Jogo rank in the top 30.

  • Leechers

    Oh boy, where should i start? Emule, private servers, Usenet … As if it wasn’t enough illegal downloads, Portuguese leechers are coming to the web to use services like MegaUpload, RapidShare, BtNext or Mininova. You think that’s funny? You should try to get a Cable connection to work decently on peak traffic hours.

  • Portuguese do it better

    Keeping this blog Safe-For-Work, you probably can figure out what is the subject in matter. Although it seems we have to see a lot of “instructional materials” to keep in shape, as 8 in 100 sites seem to point out.

  • The birth of social media

    Besides Hi5 and Blogger, several user publishing plataforms are getting big enough to believe we’ll see a sustainable growth in social media tools in the near future., Flickr, Fotolog and Imeem (where’s ???) have some impressive figures, a promising sign for User Generated Content.

  • Web 1.5

    My biggest disappointment was not founding a single decent “Web 2.0” (there, i said it) portuguese service. From the great list at Bloguite, none is featured on Alexa’s top 100.

Alexa’s ranking system, while extremely biased by those who have their toolbar, is the best free choice we have until becomes less US centric.


But i guess it’s our own market’s fault, that keeps feeding a monopoly like the one that Marktest has with their closed metrics solution Netpanel. Ah, if only comScore was here ….

Last year, on the balance of the e-Mkt 2007 conference, there was hope in bringing forward our national digital marketing industry, perhaps by becoming part of of EIAA or creating local IAB offices. Maybe that was not a feasible solution, but the reality of having poor industry metrics is a huge problem that needs to be addressed.
Better yet, let’s all have a true conversation about it. Your turn.

10 thoughts on “Portugal Top 100 sites

  1. ‘Where’s’
    It’s not listed in their top 25 so it’s less popular in Portugal than it is in France, which puts it below #2,776. Neither Pandora, Jango or any other recommendation based music services show any signs of popularity in portugal.

    It appears that the people of Portugal want the tunes they ask for, rather than some random selection of similar tunes.

    (besides, isn’t social media since they don’t allow regular users to upload music to the site.)

  2. Great Timming Armando!!! About “bringing forward our national digital marketing industry” it’s the time!! I Agree that some years ago was already late… but in the past weeks there have been some development on this. Portuguese IAB should be a reality soon. Are you in?… let’s talk about it!

  3. I’ve just recently started dealing with online advertising (not counting adwords) and one of the biggest challenges is to find good metrics and data to present to my clients. When you work with medium or small companies with limited budgets, you can’t just talk about ROI and how great this kind of advertising is… they want solid data so they can decide where to put their money. I agree, it’s time to move forward and collect solid, independent data.

  4. Thanks for the feedback.
    Yesterday, in talks with one of the biggest media agencies in Portugal, we both agreed that most of the problem stems from the big publishers not being transparent and agreeing to deliver solid metrics.

    An IAB/EIAA representative, establishing best practices in the industry (creative, metrics, auditing) might be part of the solution, but first the agents must set some common ground.

    Basic demographics aren’t enough, and keeping consumer privacy in mind, we sould start to think about some behavioural data.

    It might actually be simpler to convince the long tail(like blog networks and small publishers) to gather richer metrics.

    And we surely needed some best practices, to purge from some snake-oil sellers 🙂

    Please spread the word to influencers, and maybe we can meet one of these days and start acting. Becaus, yes, we can.

  5. Armando, excelente.
    Atenção à questão dos jornais desportivos: a partir do momento em que não podes comparar online os maiores títulos nacionais (think Expresso, Público, TSF, DN, JN…) com os desportivos, perde um bocado o sentido. Bem que o futebol ocupa um lugar importante (exagerado, é uma opinião de que não tenho a certeza de partilhar). Mas com a vintena, ou mais, de títulos que engordam portais em vez de se estabelecerem por conta própria, op “campeonato” dos jornais seria diferente.

    Parti deste teu trabalho para outrom um pouco diferente, que lhe fica ligado: A queda do Sapo no ranking da Internet. No Expresso online.

  6. For the other subject:
    yeap, you can convince the small and not so small blog publishers to embrace richer metrics systems. But that is not the only problem. Because metrics aren’t all. Let’s stick to the banner-type campaign. I’ll put my money quicker in your blog, here 1.000 pageviews represent 500 or so visitors (maybe 50% or 60% of them fresh visitors), than in my newspaper, where 1.000 pageviews are generated by 250 visitors — and this 250 visitors, or less, are commenting each other’s comments, not the news anymore, and they are basicall the same clients week after week.

    In other words: I see no audience strategy in newspapers, but I see bloggers building their brands by caring a (small ou not so small) audience.

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