Great news: finally Interactive Advertising Bureau Portugal kicks off, with an ambitious installing committee .

IAB Portugal

Ricardo from Elemento Digital did most of the hard work (along with Alain Heureux, from IAB Europe) and got great feedback from the major Portuguese online media players, that are finally agreeing on the urgent need of a reliable institution heading the interactive marketing industry.

In the next few months, IAB Portugal intends to discuss the main goals and business plan, inviting all the players to the table (remember my comment?).
So, if you’re in Portugal and concerned about the future of advertising, have your say at