Branded entertainment has found a new home on the web, with collaborations between brands and media industries. From sweepstakes to sponsored videocasts, the growth of online content is being fed by partnerships with brands.
One of the most active participants are movie studios, and altough many brands are only trying to cash in on the big names like “Star Wars” or “James Bond”, some campaigns actually feel relevant to the film plot.

Such is the case for Mercedes-Benz and their latest van, Viano. Together with Hamburg agency Syzygy AG, they’ve accomplished a beautifully executed website, The Best Place For Heroes.


Mercedes partnered with Disney, and based on the story of the blockbuster movie “Chronicles of Narnia, Prince Caspian” created a interactive narrative where the beauty of their online video navigation stands out.

Narnia Creature

From becoming a Narnia mythical creature (yes, that’s me above) to a hero message board (aren’t these the new guestbooks ?) the whole experience makes you wonder if you’re in a movie website, in a theater or just enjoying a road trip adventure on the new van. Be sure to turn you audio on and explore the online chronicle.

Source: Ars Thanea Blog

One thought on “The best place for heroes

  1. Just found your blog, Armando, and will visit often. You can keep me up to speed on new media, creativity applied. BTW, my ears are big too.
    best, GL HOFFMAN

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