Creativity is a Chain Reaction

You have to hand it to those bright minds at IDEO. They do know how to have fun and break the rules. Jay Kaplan and team have put together a modern time Rude Goldberg chain reaction, on eight worldwide locations, six time zones, and roughly fifty people involved.

The Boston team gets their machine ready amongst scenes of local history. Photo credits: Ideo Labs

The video below is 15 minutes of pure blend between engineering and creativity, with each office creating their own chain reaction masterpiece. Enjoy.

IDEO Global Chain Reaction from IDEO Labs on Vimeo.