Collecting trends for 2009 and beyond

The past few weeks, sites and blogs have been pushing their trendsetting articles. I haven’t decided yet if it’s worth publishing one myself,  specially after reading Nicholas Taleb’s Black Swan, and realizing that trying to predict these sort of things is mostly an exercise in futility.

Nonetheless, as some of these “trends” do carry a reasonable amount strategic thought, a few highlights about trends:


The obvious place to start is Trendwatching’s Half Dozen Trends for 2009.
On a recent discussion at work, it was interesting to realize that i guessed half of them right, before the report was published. Key trends: NicheTributes, Luxyoury, MapMania

Marketing and Media

Mark, Wendy, Dale, Eric and Ben at Talking Digital have been publishing their trends since October, with a plenty of creative juice to drink from. Key trends: Digital Growth, newspaper recession, Ad market competition, Privacy. On this latest trend, do check out also a interesting article by Pedro Rocha at Will It Brand, on the larger trend of Protection.


The classic Pantone color forecast has to be mentioned. Key trends: Fuchsia Red, Salmon Rose, Lucite Green, Lavender.


I’m picking the recent Gartner study, Top 10 Strategic Technologies for 2009, with a lot of focus going, of course, to cloud computing and virtualization.

Gaming Trends

Jerome, at Advertising Pawn, as a compact presentation on games. For someone who doesn’t have the time to spend their time on the Xbox, the Wii or PS3, it’s a great shortut to connect to gaming culture. Key trends: Connectivity and participation.

Video Gaming Trends

View SlideShare presentation or Upload your own. (tags: marketing advertising)


As I’m finishing this post on my lunch hour, it seems suitable that i’ll end with Epicurious Top 10 Food Trends for 2009.


Illustration © Key trends: Top-Rated, Value, Rustic.

On a post about trends, a closing reminder on the latest Google Zeitgeist, an annual report on the hottest worldwide search trends, where you can find the usual suspects (sarah palin, obama). And if you’re really trend freak, there’s always live services like Google Trends or Twitter trends.

2 thoughts on “Collecting trends for 2009 and beyond

  1. Not exactly a futile exercise… it is important to get the brain started. To provide benchmarks, to trace a path, to provide substance for the logic process that precedes the creative one. To point the way to creativity and to help sell it. But yes, futurology doesn’t follow a scientific methodology… and today’s uncertainty levels are terrifyingly high, which poses great problems for those who live to predict.

    I’m still a trend freak though…;) I have always preferred the future to the present.

Comments are closed.