Fallon London and B-reel have worked together to relaunch the Cheesestrings brand, with a entertaining campaign site at


The joyful playground invites kids to create their elastic and cheesy characters and place them in the Meadow, a world where one must find clues and avoid several traps. Beautiful illustrations along with well thought character physics will surely be delightful to the core audience, and the sounds reminded me of the also wonderful World Of Goo. Which is my way of saying that i love a well crafted kids website.

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