Following my last post where i mentioned your mom as a metaphor for the way Data Portability should be made easy, here’s a series of mom videos that have been making the rounds lately on the latin-american advertising community. Considering the hit that Mad Men was, we do love to look at ourselves, don’t we?
The videos, in spanish, show the mothers of creatives trying to figure out what the fancy advertising jargon really means.

Viral. Qué es.

Qué es para 2 madres Crispin Porter

From Briefing to Art Director, it’s a hilarious self critic.

Created to promote the IMAN awards, has also some serious take on our profession, and is based, whatelse, on PowerPoint presentations. Because, if your mother can’t figure it out, it’s impossible she’s proud of you.