Upload Cinema: YouTube with popcorns

With more broadband and the writers strike in Hollywood, 2008 was a great year for online video, from a rising Hulu to the recent peak of 100M Youtube users last month, with no way to ignore the big audience elephant in the room.


Karlijn showed me a few months ago a project Lowe/Draftfcb Amsterdam was working on and it got me attention right away, as a sign of things to come.

Upload Cinema

Upload Cinema picks the best of online video and brings it to the big screen, with people getting together to enjoy inspiring and entertaining web video, selected by curators or proposed by the members.


The meetup, currently only by invitation (apply here), takes place every first Monday of the month at 9.30 PM at movie theater De Uitkijk in Amsterdam. The current edition’s theme is “Typo Film”, showcasing motion graphics using kinetic type.

The project has recently been awarded as Best crossmedia concept at Spin Awards.

Online video as an alternative media diet took shape in 2008, with websites like to the more randomly obscure, a trend becoming even more evident as digital video gets away from keyboard and spreads to multiple devices, with an increasing long tail consumption of online video.
From Viral Film festivals to Vimeo offline, it’s something we’ll start to get used to. With or without the popcorns.