I tried. I honestly tried to use AdSense Competitive Filter to block the ads of one of the most annoying display advertisers in my country.

ad junk

But Movilisto [Buongiorno] ads kept coming back to my blog. With those pesky “Teste da Morte” ads. And now it got even worse with a repugnant “Máquina dos Peidos” (Fart Machine) ad. The company advertises premium mobile services, and if you google them, you’ll see that consumers aren’t that happy with their shady tactics.

They keep wearing out any credibility of display advertising in the country, and since Google doesn’t seem to provide a decent ad rating tool to users or publishers, I’ll take a stance as a blogger: I’m completely removing AdSense from this blog.

My fellow readers: you don’t have to put up with this ad junk. The amount of their interruption/noise/bad taste is one of the causes of banner blindness and also of the decreasing eCPMs for publishers. And until Google fixes this relevance problem, they are no longer welcomed as an ad network here.

What i can do as a blogger is to share this problem with my audience, some of them working at Portuguese online media companies and advertisers, so they could start demanding Google to severely limit the impressions of Movilisto and provide tools to improve the ad experience. Enough pressure will provide better ad quality, a good way to increase the price of their own display inventory while providing a safe haven to creative display advertising that is relevant to consumers.

What i can do as a blogger, is to ask my readers to protest directly in their blogs or Twitter and let their friends know #movilistosucks.

6 thoughts on “Fighting Ad Junk

  1. YES.

    This is why I only use text ads in my blog, hidden in the bottom of the page.

    It’s a bit painful to use AdBlock on websites, because most of them are dependent on the income from the ads, in order to keep their webhost up. But I don’t want to be bothered with those annoying ads either. They’re trash. Companies like Movilisto have the worst kinds of web banners, I have no idea why Google accepts to let them go loose, with such poor taste.

    I want to make parodies out of their ads.

    Either way, I’ll join the protest and completely remove AdSense from my blog. It wasn’t being productive anyway, I still get text trash in there.

    1. The amount of effort to publishers isn’t worth it. And the tools provided by Google also suck.
      Better yet, why don’t they just allow users to rate the ads? Crowdsourcing, anyone ?
      On Tv or press, if you see an ad you like, you replay or save it. If you don’t like them, you skip on trash them. Why can’t display advertising be the same?

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