Axe “Conversation” Effect


Good one by Axe, on this branded entertainment experience, interviewing over 100 girls about the Axe Effect products. Listening to consumer is great when it isn’t merely a buzzword on your Powerpoint. And it shows how Axe is starting to position itself beyond their core teenager target.

Sorry for the unconscious lack of disclaimer. Won’t happen again: Axe is a Fullsix client in Portugal.