These days we had our share of new social web services, with Mashable or Techcrunch feeding us daily with some new shiny object. Nonetheless, some brands venture into this competitive territory and create their own experiences, particular when there’s one dedicated set of consumers who share a common passion.


Such is the case with Nation of Go, a Google Maps mashup sponsored by BF Goodrich, which you can get a short video overview:

There’s also a free mobile app to track drives, trails and racetracks and automatically upload them to one’s profile, with support for geo-tagged photos.
I’m a sucker for branded content and applications, and though suspicious of branded social networks (it’s like having a private talk on a crowded bar), this one from BFG really impressed me. Shame it’s only for North America.

Source: Creativity Online