Inside The Human Race 10k

Nike. Racing. Twitter. Voice recognition.
Oh, just watch the video.

Using an iPhone strapped to their arms and an earphone, simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published at, in their Twitter accounts, and banners on sports vertical portals and news sites.

Good run by BBDO Argentina.

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