Profiles of Generation M2

Cross-posted at The Trendwatch

If it is not texting and looking and TV, it’s computer and listen to my iPod (…) If i know i’m gonna miss a show i record it.

I have facebook on my cellphone. I could research a word, do anything on my phone.

— Diamond, 14

The Kaiser Family Foundation released today a report on Generation M(2), a research on media habits of 8-18 year olds, with a sample of more than 2,000 young people across the US. Impressive how this 100% connected generation is using mobile as the main gateway to digital content. Not to mention the multitasking habits. But you knew that already, right?

Key findings of the report include:

  • Over the past five years, Young people have increased the daily consumption of media from 6:21 to 7:38


  • An explosion in mobile and online media has fueled
    the increase in media use among young people.


  • Youth who spend more time with media report lower grades and lower levels of personal contentment.

For a short overview of what kids have to say, follow the video below:

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